Thursday, February 14, 2008

For Those Who Want to ROC. Here's Your New Pedal...

Time has changed up its pedal line a bit for 2008. It has discontinued some of its lower-line ATAC XS models, and has replaced them with the new ROC ATAC line. I first caught a glimpse of the ROC ATAC when -jb got a set for his Cross Check a couple of months ago, and decided to order a set in for myself to try out on the Dos Niner this season.

Despite being a "lower line" pedal compared to the XS, the ROC ATAC has features I like that are missing from Time's more expensive offerings, the most notable being a metal area where the shoe interfaces with the pedal. This is a big improvement in my opinion, as it will bolster the long-term durability of the pedals in this high-wear area. Also, the actual retention loops went back to the original round-spring Time loops, instead of the XS cast loops, with separate springs. Believe it or not, I've actually had better long-term luck with this setup from a durability standpoint, than I have with the newer XS setup.

The ROC ATAC is even available in a pimpy carbon bodied version, which I went ahead and popped for, because it was just a few dollars more than the plastic bodied version. Unfortunately, while I'd love to give you a link to go to for more information, it doesn't seem that Time Sports has updated their Website with 2008 product info. yet, so you are SOL there... but here's what I've got for ya'.

Features of the ROC ATAC include :
  • New ROC body design features stainless steel shoe contact points and a substantial platform for a solid and stable interface.
  • Three models are available: ROC ATAC (plastic body/steel spindle); ROC ATAC S (plastic body/chrome steel spindle); ROC ATAC Carbon (carbon body/chrome steel spindle). Retail prices will likely start right around $130, and go up to approx. $175.
  • Axles are well sealed -- I expect these to deliver typical Time "install and forget" durability.
  • Self-cleaning design offers easy entry and exit even with dirty cleats.
  • Retention is independent of spring tension - this is a big reason I use Time pedals.
  • +/- 5° angular float and 6mm lateral float is good to the knees.
Once I get these beauties mounted up and get some "pedal time" on 'em, I'll post a more comprehensive ride report, but I wanted you guys to see 'em here first.


thirtyfourtwenty said...

Is that a copy of Golf Course Industry on your desk? Thats hot!

MG said...

It sure is... I'm about to call its editor, John Walsh, right now, in fact. I'll let him know you're a fan. ;-)

Jason said...

Oddly I looked RIGHT beyond the pedal and to that issue of GCI. My first thought was- There's a magazine called Golf Course Industry??? Then again some golfer is gonna stumble upon this page after a Google search and see MG holding a pedal and think "what the hell is that guy holding a bike pedal for??

MG said...

LOL... now that's funny. yeah, GCI is a big player in the golf course management market. they're an important target for me for several of my clients here at swanson russell, so i work with them frequently. rank-and-file golfers don't read it -- it's more course managers that read it. it's like bike shop managers reading bicycle retailer & industry news, where a rank-and-file cyclist would read mba. a typical golfer might be reading golfweek instead... i talk to them pretty frequently too though, i guess, now that i think about it.

ironically, i just put that GCI there to cover up the mess of paper in front of my keyboard... it was the easiest thing to do.

have a great weekend jason!


Jason said...

Ahhhh, sure i get it. Too bad I'm such a geek I read Bicycle Retailer AND all the other stuff. I have issues.

So what is Jason gonna reveal at Frostbike?? DON'T answer that!!! :)

MG said...

lol... you think he dares tell me that stuff?!!